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TikTok is introducing a fresh option that permits them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the platform revealed that it presently contains in excess of 1 bn content made with AI.

Pilot Phase and Launch

The update is in a pilot phase over the next few weeks before a global launch. This advancement coincides with a increase in AI-generated material, driven by recent video-generation tools.

The Broader AI Trend

Recent reports that nearly 10% of the fastest-growing channels on a competing service only show clips produced artificially. A considerable share of this content is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.

“We know from our community that a lot of users like content produced via AI tools, from computer-generated images to science explainers, and we want to provide users the ability to see more or less of that, based on their own choices,” said a spokesperson.

Scale of AI Content

TikTok shared that there are now 1.3bn videos on its network labeled as AI-generated. In total, over 100 million pieces of content are submitted to the platform every day, making AI content a limited part of its overall inventory.

Customizing Your Feed

Members will be in a position to decrease or raise the level of AI content they view by accessing the topic control setting in the application and selecting the AI content topic. Other topics that are already be adjusted under the tool encompass politics, clothing, aesthetics, and movement.

Content Labeling and Policies

Its guidelines oblige users to label “realistic” AI-made content, and it bans harmful fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its user guidelines.

Furthermore, the app will henceforth add an AI-generated label to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This step is designed to deter users from attempting to circumvent the labeling process.

Educational Initiatives

The platform is furthermore establishing a $2m educational fund for professionals and organizations to develop learning resources about ethical AI use. This project will benefit educational bodies focused on training programming and robotics.

Content Safety Approach

The platform has justified its safety measures, following discussion over plans to cut jobs for numerous review team members in Britain. TikTok is expected to reduce a significant number of roles in its user protection department in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.

A company official clarified that staff-based oversight would still have a role, but AI can protect employees by eliminating the most distressing content ahead of it is viewed by people. The platform reported a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to intervention by its machine learning processes.

“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is proving valuable operate efficiently.”